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Challenging Ageing Stereotypes & Ageism in Beauty

The beauty industry has long worshipped youth, framing wrinkles and grey hair as flaws to erase rather than milestones of a life well-lived. Research shows how advertising and product marketing have excluded older generations, reinforcing fear and stereotypes around ageing. Yet change is underway: brands like L’Oréal, The Body Shop, and Shiseido are shifting from “anti-ageing” to “pro-ageing,” while influencers like Lyn Slater (Accidental Icon) or the “Old Gays” are redefining ageing as a symbol of strength, authenticity, and freedom.By 2040, one in four people will be over 65, making age inclusivity not only a social responsibility but also a cultural and economic necessity for the beauty industry.

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Megan Carley: Breast Cancer in the Early Twenties

Diagnosed with breast cancer at just 20, Megan faced treatment while studying at university. Her journey is a powerful testimony of resilience—turning scars into symbols of strength and urging the importance of self-checks and early detection.

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Beauty Tech: The Fusion of Beauty and Technology

From AI-powered serums to 3D-printed face masks, beauty tech is rewriting the rules of skincare and makeup. Discover how innovation is shaping the future of beauty.

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October is Pink: Breast Cancer Awareness Month

Breast cancer is the most common cancer worldwide, affecting millions of women and men each year. Early detection and personalized treatments have significantly improved survival, but prevention and awareness remain essential. Beyond the numbers, stories of courage - from fashion runways to social media - highlight resilience, redefine femininity, and inspire hope.

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Halal Cosmetics: Beauty Beyond Beliefs

Halal cosmetics go far beyond faith—they represent clean, ethical, and transparent beauty that anyone can trust. This article explores what makes cosmetics Halal, how the certification process works, which ingredients are prohibited, and why the global Halal beauty market is booming across both Muslim and non-Muslim communities.

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Real Men Wear (Also) Pink: Challenging Toxic Masculinity in Beauty

Pink isn’t just for women—real men wear what they want. This article explores how toxic masculinity shaped men’s beauty routines, why that’s finally changing, and how brands and individuals are redefining what it means to look—and feel—authentic.

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Skincare Meets Makeup: Exploring Hybrid Cosmetics

Why settle for just makeup or skincare when you can have both? Hybrid makeup combines skincare ingredients with color cosmetics, so you get coverage and skin benefits at the same time. Brands like Lebubè offer examples, with products like Lip Oil and Balm designed to hydrate, protect, and enhance your look in one step.

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Chemical vs. Mineral Sunscreen: What’s the Difference?

Not all sunscreens work the same—mineral formulas reflect UV rays, while chemical ones absorb them. Both protect your skin, but if you want the best for sensitive skin and the planet, non-nano mineral sunscreens are the safest, most eco-friendly choice.

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Love Your Authentic Self: Challenging Beauty Standards

Ever felt like you don’t measure up when you look in the mirror? You’re not alone. Explore how beauty standards shape our self-esteem, and why embracing your real, imperfect self can change everything.

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