Makeup that minds your skin
Lebubè is a line of hybrid cosmetics.
Formulated for all skin types with skincare-first ingredients, our products combine the aesthetic properties of makeup with the benefits of active skincare treatments – to nourish, soothe, and hydrate your skin as you wear them.
It’s a simpler routine, made smarter.

A note from our founders
My struggle with hormonal acne made me rethink everything I put on my skin – especially makeup. Every product felt like a trade-off: beauty or health, makeup or skincare. Why not both?
So my sister Vicky and I started creating our own: gentle, effective formulas that put skin first – all developed in Crema, our hometown and Italy’s beauty capital.
We believe beauty should feel like you – easy, caring, and respectful. That’s why we make hybrid formulas that simplify your routine, with makeup that nourishes your skin while you wear it. Fewer steps. Less stress. More care.
That’s how Lebubè was born. It means “l’è bu’ bè” – “it’s very good” in our local dialect. Because that’s what we set out to make: something truly good for your skin.
We hope Lebubè feels like home on your skin – easy, comforting, and always kind.
– Mirta & Vicky
Our mission is to empower all individuals to be and feel their true selves, always and fearlessly, while driving and inspiring environmental solutions and sustainable practices.
We believe good beauty shouldn’t come at the planet’s expense. That’s why we’ve built circularity into everything we do.
⬇️ Re-duce.
No excess. We skip the frills – like unnecessary plastic seals or extra matte finishes – to minimize waste from the start.
🔄 Re-use.
Our shipping boxes are designed to be flipped inside out and reused (they’re cute enough to gift, store, or keep).
♻️ Re-cycle.
All our packaging is made from recycled + recyclable materials. When better options didn’t exist, we chose bioplastics from corn or mono-materials – easier to recycle, easier on the earth.
🔁 Up-cycle.
We use upcycled ingredients that would otherwise go to waste – giving them a second life in formulas that treat your skin.


Mirta
Lebubè Co-founder and Chief of Creative, Art Direction & Production

Vicky
Lebubè Co-founder and Business Strategist

Evelina
Cosmetics Industry Guru and Graphic Design and Marketing

Camilla
Star Blogger and Chief of Editorial at Lebublog