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Naturalness in Beauty: What are Natural Ingredients?

“Naturalness” in cosmetics is more than a buzzword: it means ingredients that derive over 50% of their structure from natural sources. Yet, not everything natural is safe, and not everything synthetic is harmful.

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The Ultimate Guide on Hidden Animal Ingredients in Cosmetics

Uncover the 35 most common animal ingredients in cosmetics and how to identify them. Find out what they do and discover easy vegan swaps for a truly cruelty-free routine.

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Vegan Makeup: The Rise of Vegan Beauty

Vegan beauty is no longer niche—it’s a booming $18B industry redefining the future of cosmetics. From understanding what “vegan” really means to debunking myths about performance, price, and shelf life, this article unpacks how vegan beauty differs from organic, natural, cruelty-free, and Halal.

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